Cookie Policy - Franktown Firearms

COOKIE POLICY

Last Updated: March 04, 2025

This Cookie Policy explains how Franktown Firearms LLC (“we,” “us,” or “our”) uses cookies and similar technologies on our website at https://franktownfirearms.co (“Website”). It outlines what these technologies are, why we use them, and your rights to control them under applicable laws, including the Colorado Privacy Act and other 2025 state privacy regulations.

We may use cookies to collect personal information, such as your browsing behavior or device details, which could become identifiable if combined with other data (e.g., your account info). For full details on personal data handling, see our Privacy Policy at https://franktownfirearms.co/privacy-policy.

What Are Cookies?

Cookies are small data files stored on your device (computer, phone, etc.) when you visit a website. They help websites function, improve user experience, and provide insights like usage analytics.

First-Party Cookies: Set by us (Franktown Firearms LLC) to run our Website.
Third-Party Cookies: Set by external partners (e.g., Google Analytics, WooCommerce) for features like advertising or performance tracking. These third parties may recognize your device across our Website and others you visit.

Why Do We Use Cookies?

We use cookies for:

Essential Purposes: To ensure our Website works (e.g., maintaining your shopping cart). These “strictly necessary” cookies can’t be disabled.
Analytics: To understand how you use our Website and improve it (e.g., tracking page views).
Advertising: To deliver relevant ads and measure their effectiveness, often via third parties.
Customization: To tailor your experience (e.g., remembering preferences).

Third parties may also use cookies for their own analytics or advertising goals, detailed below.

Your Cookie Control Options

You can accept or reject non-essential cookies:

Cookie Consent Manager: On your first visit, a banner lets you choose which cookie categories to allow. Essential cookies are always active, but you can opt out of analytics, advertising, or customization cookies. Access this tool anytime via our Website footer.
Browser Settings: Adjust your browser to block or delete cookies (see below for links). Note: Blocking cookies may limit Website features (e.g., cart functionality).
Legal Rights: Under 2025 state laws (e.g., Colorado, California), you can opt out of targeted advertising or data “sales” via cookies. Use our Consent Manager or submit a request at https://franktownfirearms.co/my-account.

Cookies We Use

Below are the cookies served on our Website, their purposes, and expiration times. Specific cookies may vary based on updates or your interactions.

Essential Cookies:

Analytics & Customization Cookies:

Name	Purpose	Provider	Service	Type	Expires In
wc_fragments_#	Maintains shopping cart functionality	franktownfirearms.co	WooCommerce	html_session_storage	Session
Name	Purpose	Provider	Service	Type	Expires In
_ga	Tracks usage via a unique ID for analytics	.franktownfirearms.co	Google Analytics	http_cookie	1 year, 1 month, 4 days
ga#	Distinguishes users for visit/session counts	.franktownfirearms.co	Google Analytics	http_cookie	1 year, 1 month, 4 days
s7	Collects site usage and behavior data	franktownfirearms.co	Adobe Analytics	html_local_storage	Persistent

Advertising Cookies:

Name	Purpose	Provider	Service	Type	Expires In
sbjs_udata	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_current_add	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_migrations	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_current	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_first_add	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_first	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	Session
sbjs_session	Tracks behavior for ad optimization	.franktownfirearms.co	WooCommerce	http_cookie	29 minutes

Browser Cookie Controls

Manage cookies via your browser:

For ad network opt-outs:

Digital Advertising Alliance

Other Tracking Technologies

Beyond cookies, we may use:

Web Beacons: Tiny graphics (e.g., tracking pixels) that monitor traffic, ad performance, or email opens. They often rely on cookies, so rejecting cookies may disable them.
Flash Cookies (LSOs): Store data for site operations or fraud prevention. Control these via Adobe’s Website Storage Settings Panel or Global Storage Settings Panel. Blocking Flash Cookies may affect some features.

We don’t currently use these for sensitive data (e.g., age, location) tied to firearms compliance, but any such use would align with our Privacy Policy.

Targeted Advertising

Third parties (e.g., WooCommerce) may use cookies to serve ads based on your visits here and elsewhere. They collect non-identifying data (e.g., browsing patterns) to tailor ads, prevent repetition, and measure effectiveness. To opt out:

Use our Cookie Consent Manager to disable advertising cookies.
Visit third-party opt-out links above or submit a request per our Privacy Policy.
Under 2025 state laws (e.g., CPA), this may be considered “targeted advertising” or “data sharing”—you can opt out anytime.

Updates to This Policy

We’ll update this Cookie Policy as needed to reflect changes in technology, cookies used, or legal requirements (e.g., new 2025 state privacy laws). The “Last Updated” date shows the latest revision. Check back regularly, especially if you’re a Colorado resident with rights under the CPA.

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