PRIVACY POLICY
Last updated March 04, 2025

This Privacy Notice for Franktown Firearms LLC (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

  • Visit our website at https://franktownfirearms.co, or any website of ours that links to this Privacy Notice
  • Engage with us in other related ways, including any sales of firearms or accessories, firearms training, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at support@franktownfirearms.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find more details about any of these topics by clicking the link following each key point or by using our table of contents below.

Want to learn more? Review the Privacy Notice in full below.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. HOW LONG DO WE KEEP YOUR INFORMATION?
  6. HOW DO WE KEEP YOUR INFORMATION SAFE?
  7. DO WE COLLECT INFORMATION FROM MINORS?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. DO WE MAKE UPDATES TO THIS NOTICE?
  12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

 

  1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

In Short: We collect personal information you provide to us.

We collect personal information you voluntarily provide when you register on the Services, purchase firearms or accessories, sign up for firearms training, express interest in our products, participate in activities, or contact us. The information depends on your interactions and may include:

  • Names
  • Email addresses
  • Mailing addresses
  • Billing addresses
  • Phone numbers
  • Debit/credit card numbers
  • Age (for firearms compliance)
  • Usernames and passwords

Sensitive Information. For firearms sales and training, we may process sensitive information such as your age or precise location to comply with federal and state laws (e.g., background checks, shipping restrictions). We only process this information with your explicit consent or as required by law. We do not process other sensitive data like race, ethnicity, or religious beliefs unless legally mandated.

Payment Data. We collect payment data (e.g., payment instrument number, security code) to process purchases. This data is handled and stored by our payment processor, FluidPay. See their privacy notice at: https://www.fluidpay.com/privacy-policy.

Accuracy Requirement. All personal information you provide must be true, complete, and accurate. You must notify us of changes, especially for firearms-related transactions where accuracy is legally required.

Information Automatically Collected

In Short: We collect some information automatically when you visit our Services.

We automatically collect device and usage data, such as:

  • Log and Usage Data: IP address, browser type, device characteristics, operating system, referring URLs, and activity timestamps.
  • Device Data: Device type, identification numbers, ISP, and system configuration.
  • Location Data: Imprecise location (e.g., based on IP address) or precise location (e.g., for shipping compliance), depending on your device settings. You can opt out by disabling location services, though this may limit functionality (e.g., shipping firearms).

We use cookies and similar technologies for security, analytics, and functionality. See our Cookie Notice: https://franktownfirearms.co/cookie-policy.

Information from Third Parties

We may collect limited data from third parties, such as background check services or shipping providers, to comply with firearms regulations (e.g., ATF requirements). This is disclosed as needed below.

Google API: Our use of Google APIs adheres to the Google API Services User Data Policy, including Limited Use requirements.

  1. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide our Services, ensure compliance with firearms laws, and enhance your experience.

We process your personal information for purposes including:

  • Account Management: To create and authenticate accounts.
  • Service Delivery: To fulfill firearms orders, provide training, and ship products.
  • Customer Support: To respond to inquiries and resolve issues.
  • Administrative Communications: To send updates about products, services, or policies.
  • Order Fulfillment: To manage purchases, payments, returns, and compliance with firearms laws (e.g., age verification).
  • Marketing: To send promotional communications (opt-out available).
  • Testimonials: To post testimonials (with consent).
  • Security: To prevent fraud and protect our Services, especially for regulated firearm transactions.
  • Improvement: To analyze usage trends and enhance our offerings.
  • Legal Compliance: To meet federal and state firearms laws, privacy regulations, and legal requests (e.g., background checks).

We process your information only when we have a valid legal basis, such as consent, contract fulfillment, or legal obligation.

  1. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We share information as needed for operations and compliance with firearms laws.

We may share your data with:

  • Vendors and Service Providers:
    • Order fulfillment providers (e.g., shipping companies).
    • Payment processors (e.g., FluidPay).
    • Background check services (for firearms sales compliance).
  • Government Agencies: As required by federal or state law (e.g., ATF, state authorities).
  • Business Transfers: During mergers, sales, or acquisitions.
  • Google Maps APIs: For shipping or location-based services (accuracy varies; see Section 3 of the original policy for details).

We only share what is necessary and ensure third parties comply with data protection standards.

  • DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: Yes, we use cookies and tracking technologies for functionality and analytics.

We use cookies, web beacons, and pixels to:

  • Secure our Services and your account.
  • Analyze usage (e.g., via Google Analytics).
  • Tailor marketing (opt-out available under state laws).

See our Cookie Notice (https://franktownfirearms.co/cookie-policy) for details. You can opt out of targeted advertising under Section 10 below.

  1. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We retain your information as long as needed or required by law.

We keep personal information for the duration of your account or as required by firearms laws (e.g., ATF record-keeping rules, which mandate 20 years for some transaction records). When no longer needed, we delete or anonymize it, unless stored in secure backups for legal purposes.

  1. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We prioritize security due to the sensitive nature of firearms data.

We implement robust technical and organizational measures (e.g., encryption, access controls) to protect your information. However, no system is 100% secure, and transmission risks remain your responsibility. Use our Services in a secure environment.

  1. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from those under 18.

Firearms laws prohibit sales to minors, and we do not market to or collect data from anyone under 18. If we discover such data, we will delete it and deactivate related accounts. Contact us at support@franktownfirearms.com if you suspect a violation.

  1. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You have rights to access, correct, or delete your data, subject to legal limits.

You may:

  • Withdraw consent where applicable.
  • Opt out of marketing emails (via unsubscribe links or contact).
  • Review or update account information at https://franktownfirearms.co/my-account/.
  • Request account termination (some data may be retained for legal compliance).

See Section 10 for state-specific rights. Contact us at support@franktownfirearms.com with questions.

  1. CONTROLS FOR DO-NOT-TRACK FEATURES

In Short: We do not currently respond to DNT signals.

No uniform DNT standard exists as of 2025, so we do not respond to these signals. If a standard is adopted, we will update this notice. California law requires this disclosure, and our stance remains unchanged.

  1. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, 2025 state laws expand your rights.

Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia have rights, including:

  • Right to Know: Whether we process your data.
  • Right to Access: Your personal data.
  • Right to Correct: Inaccuracies.
  • Right to Delete: Your data (subject to firearms law retention rules).
  • Right to a Copy: Of your data.
  • Right to Opt Out: Of targeted advertising, profiling, or sensitive data processing (e.g., precise location).
  • Right to Non-Discrimination: For exercising rights.

New 2025 Rights (e.g., Minnesota, Maryland):

  • Access categories of processed data or specific third parties we share with.
  • Limit sensitive data use (e.g., age for firearms compliance).

How to Exercise Rights: Visit https://franktownfirearms.co/my-account/ or email support@franktownfirearms.com. We verify identity and may deny requests from unauthorized agents lacking proof. Appeals are available; contact us for details.

Categories Collected (Past 12 Months):

  • Identifiers (e.g., name, email) – YES
  • Commercial Info (e.g., purchase history) – YES
  • Sensitive Info (e.g., age for compliance) – YES (limited)
  • Others (e.g., biometric, employment) – NO

We disclose identifiers and commercial info to service providers (e.g., shipping, payment processors) but do not “sell” data.

Colorado Residents: Under the Colorado Privacy Act (effective July 1, 2023), you have the rights listed above. We process limited sensitive data (e.g., age, location) only for firearms law compliance, with your consent where required. If Colorado enacts additional privacy or firearms data rules in 2025, we will update this notice accordingly. Contact us at support@franktownfirearms.com for assistance.

  1. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, to stay compliant with evolving laws.

We update this notice as needed, with the “Revised” date reflecting changes. Material updates will be prominently posted or notified directly. Review regularly.

  1. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

Email: support@franktownfirearms.com
Mail: Franktown Firearms LLC, 7460 CO-86, Franktown, CO 80116, United States

  1. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Visit https://franktownfirearms.co/my-account/ to manage your data. For further requests, contact us. Rights vary by state and are limited by firearms retention laws.

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